The consumers can participate via scanning a QR code (QR code is communicated via store visibility elements + Consumer engagement vans to communicate the contest)

Once the consumer scans the QR code, they land on a whatsapp chatbot, where they will see a pre-defined message for which they will press send to participate in the contest

Post your registration details, to enter the lucky draw, consumers will be asked to upload the selfie with any of the Tata Tea Leaf Special Chhath Pooja Series Pack

Lucky winners will stand a chance to win exciting prizes daily and a mega reward weekly.